Viral content strategist, Nashville

I know how to get views.

Two billion of them for brands, and 250 million more for the people I've coached. Most brands are too close to their own story to tell it well. That's the part I fix.

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Melissa Bull
0.0B+
Views generated for brands
0M+
Views coached for other people
0+
Brands coached
0.0M
Monthly views on my own channels
What I do

Fresh eyes. Original ideas.
Content that converts.

Three ways in, depending on whether you want it taught, planned, or made.

Coaching and consulting

I coach founders, teams and creators on making content that performs. Clients have gone from 9,000 views to 100,000, from zero to their first million, and from unknown to 3.2 million views on a single video.

Strategy and content plans

Original strategy and full content plans for any stage. Launching a product, entering a new market, or stuck at a plateau. I build the framework and the calendar that gets you moving.

Content creation

Short-form for TikTok, Reels and Shorts. Every piece built around a real hook and a proven format, made to meet the audience where they already are, by entertaining them first.

Straight off my own feed.

I don't coach anything I haven't done myself.

Post with 6.7 million views Post with 3.6 million views Reel with 2 million views Reel with 1.3 million views Reel with 433 thousand views Reel with 408 thousand views Reel with 338 thousand views Reel with 147 thousand views

12M monthly views on TikTok. 6.7M on Instagram. 5.9M on YouTube. Completely organic.

Real numbers

What happened to the people
who worked with me.

9K to 100K+

Coaching took this concept from 9,000 views to over 100,000, and it kept climbing.

Eric Ryan@ericryanericryan
$45,000+ GMV

Verified sales revenue through a single branded TikTok Shop campaign.

FlavCityBrand partnership
First 1M views

Coached to a first million-view milestone on Instagram.

Bobby Poinsett@detaildrivenjh
Then I ran the test on myself

Zero to 22,000 followers in 30 days.

I started a second brand in a niche I'd never posted in and ran the same system I teach. 5,000 on Instagram, 5,000 on TikTok, 12,000 on Facebook, and 1.5 million views in the first month. No ads, no existing audience, nothing carried over from this account.

About

I don't just make content.

I help brands see themselves the way their customers do.

Most brands are so deep in their own world that they've lost the ability to see themselves from the outside. They talk about features their customer doesn't care about, in a format nobody watches, and then wonder why the numbers are flat. I come in from the outside, find the angle the audience actually cares about, and build the content around that.

I've generated over 2 billion views for brands, produced $51,000 in GMV from one TikTok Shop video, and coached creators and businesses to more than 250 million combined views. I also ran one of the largest catalogs of viral video in the creator economy, across food and beverage, fitness, lifestyle, automotive, golf and wellness.

I coached championship cheer before I coached content, which is probably why I'm better at getting other people to perform than at taking the credit. Same job, different floor.

Not polished. Not corporate. Real, relatable, and built to perform.

Melissa Bull

Every price is
on the page.

Pick what you need and see what it costs.
No discovery call required to find out what I charge.

Build your quote Book a coaching call

And if you do book the call, it's a paid working session. $497 for the hour, and it's the work, not a pitch.